Testimonials
“I’ve had the honor of working with Grace on my sororitys executive board, she consistently shows up and makes sure everyone is supported and informed within their roles in our chapter. She always takes initiative in keeping the executive team connected and ensures we’re all kept to date on concerns, always leading our group to feel comfortable when working together. Her communication helps us make decisions smoothly and stay focused as a group in order to operate the best for our chapter!”
Sydney Everett
(Alpha Delta Pi Peer)
“Grace is a dedicated and proactive leasing agent who excels in her role. She is always on top of her tasks, managing her responsibilities with efficiency and professionalism.”
Amber Williamson
(Previous Manger)
“Grace is a quick learner, always eager to expand her skills and take on new challenges. She possesses a rare ability to relate to others on a personal level—something that cannot be easily taught but is crucial in the field of sales.”
Ibeth Moreno
(Previous Manager)
Relevant Courses
MARKETING RESEARCH
Conducted and distributed a consumer survey to gather insights on purchasing behavior. Data was analyzed to identify key trends and inform strategic marketing recommendations.
- Data Collection
- Field Service
- Data Analysis Management
- Team Collaboration
ADVANCED PROFESSIONAL SELLING
Deep focus on relationship-based selling strategies through hands-on roleplays, networking events, and industry guest speakers. Emphasized the SPIN selling framework to build trust and uncover customer needs effectively.
- Roleplays & real-world simulations
- Sales Competitions
- Mentorship Opportunity
- Sales role assessments to identify individual strengths
CONSUMER BEHAVIOR
Explored the psychological, social, and cultural factors that influence consumer decision-making. Applied research and analysis to understand buyer behavior and improve marketing strategies.
- Buyer behavior analysis
- Market segmentation & targeting
- Consumer research projects
- Influences of culture, perception, and motivation on purchasing decisions
Marketing Analytics
Study of analytic methods, tools, processes, and technologies that enable marketers to evaluate the success of marketing activities and initiatives.
- Computing Analytical Tests through SPSS and Excel Software
- Analyzing Survey Methodology
- Interpreting Analytical Data
- Conclude Recommendations based on Analytical Test
PROFESSIONAL SELLING
The communication processes that form the basis of professional selling to businesses and to individuals.
- Role-play Exercises
- Speed Selling
- Business Relationships
- Sales Process
- Customer Needs
STRATEGIC SALESFORCE MANAGEMENT
Studied strategies for effectively leading and managing a salesforce, including recruitment, training, motivation, and performance evaluation. Emphasized aligning sales operations with organizational goals for long-term success.
- Won the Cantopia sales simulation
- Leadership, motivation, and incentive strategies
- Sales forecasting & performance metrics
- Salesforce structure & territory design
DIGITAL MEDIA MARKETING
Application of contemporary digital media technologies to marketing decision making.
- Website Performance Testing
- Ad Concept Testing
- Digital Marketing Simulation
- Social Media Strategies
- AI in Digital Media
Grace McCaw 